Fascinated by the stories, emotions, and connections behind digital experiences. With a background in graphic design and marketing, I transitioned into Product Design to create user-centered, accessible, and impactful solutions.

I was born and raised in Tenerife, a (not so) small island in Spain. Since I was little, I’ve been drawn to storytelling and art—whether through books, theater, drawing, or even learning new languages. I loved the idea of creating worlds and connecting with people in different ways.

As a teenager, I wasn’t sure what I wanted to do. I considered architecture, psychology, translation, and even hacking (it sounded pretty cool at the time). But everything changed when I discovered that my aunt was a graphic designer. When she explained what her job was, I realized that many of the things I loved—creativity, problem-solving, communication and even psychology—came together in design. That’s when I thought this could be the path for me.

My journey has taken me from graphic design to UX/UI, passing through motion graphics and creative direction. Along the way, I’ve lived in Bristol and Madrid, experiencing different cultures and perspectives. I’ve also worked as a receptionist, waitress, event hostess, and in customer service, which has helped me understand people better — a skill that now shapes the way I approach design.

I once read that creativity, although always present, needs to be exercised—otherwise, it shrinks. That idea has always scared me a little, so as a digital designer, I seek out projects that challenge me to put it to the test, push boundaries, and grow both personally and professionally. Along the way, I solemnly swear to stay flexible and adaptable, listen actively, and always maintain a healthy sense of humor.

WORK EXPERIENCE

[oct23-jan25]

Nomad Homes, Remote

UX/UI & Digital Content Manager

Led a Webflow redesign that enhanced user autonomy and increased conversions by 184%

Improved engagement rate by 9% and increased session duration by 36% after launching an interactive mortgage simulator

Redesign and Webflow development of the Dubai site, enhancing user experience and visual design

User research and testing using heatmaps, session recordings, and behavioral data

[sep22-oct23]

UX/UI & Digital Content Designer

Cross-team collaboration to align UX/UI with business KPIs and user needs

Content strategy development, planning, and creation

User-centered design for landing pages, layouts, and UI components (Figma, Unbounce)

Prototypes and wireframes to optimize user journeys

Data insights and analysis to drive design decisions

[may20-sep22]

Hipoo Digital Loans, Madrid

Brand Marketing Manager

Responsible for enhancing brand visibility and reputation through strategic content creation and marketing initiatives

High-quality content and creative assets for campaigns, social media, and digital marketing initiatives

Email campaigns & landing pages design and optimization

Benchmarking to analyze competitors and identify opportunities

[apr19-may20]

Graphic & Motion Designer

SM content & motion graphics to boost user engagement

Scripts, video recording, editing & postproduction

Blog & newsletter content

[2017-2020]

Freelance, Remote

Graphic Designer

[jun-dec2018]

H&M, Madrid

Sales Advisor

[jan-apr2018]

Bimba y Lola, Tenerife

Sales Advisor

[jan-apr2018]

Primark, Bristol, UK

Customer Service

[nov16-jul17]

Za Za Bazaar, Bristol, UK

Receptionist

[jan-may16]

FGULL, Tenerife

Junior Graphic Designer