Fascinated by the stories, emotions, and connections behind digital experiences. With a background in graphic design and marketing, I transitioned into Product Design to create user-centered, accessible, and impactful solutions.
If you’re someone who appreciates stories, you probably know that character development is essential. So, in that spirit, here’s a little glimpse into my journey and what has shaped me along the way.
I was born and raised in Tenerife, a (not so) small island in Spain. Since I was little, I’ve been drawn to storytelling and art—whether through books, theater, drawing, or even learning new languages. I loved the idea of creating worlds and connecting with people in different ways.
As a teenager, I wasn’t sure what I wanted to do. I considered architecture, psychology, translation, and even hacking (it sounded pretty cool at the time). But everything changed when I discovered that my aunt was a graphic designer. When she explained what her job was, I realized that many of the things I loved—creativity, problem-solving, communication and even psychology—came together in design. That’s when I thought this could be the path for me.
My journey has taken me from graphic design to UX/UI, passing through motion graphics and creative direction. Along the way, I’ve lived in Bristol and Madrid, experiencing different cultures and perspectives. I’ve also worked as a receptionist, waitress, event hostess, and in customer service, which has helped me understand people better — a skill that now shapes the way I approach design.
I once read that creativity, although always present, needs to be exercised—otherwise, it shrinks. That idea has always scared me a little, so as a digital designer, I seek out projects that challenge me to put it to the test, push boundaries, and grow both personally and professionally. Along the way, I solemnly swear to stay flexible and adaptable, listen actively, and always maintain a healthy sense of humor.
UX/UI & Digital Content Manager
Led a Webflow redesign that enhanced user autonomy and increased conversions by 184%
Improved engagement rate by 9% and increased session duration by 36% after launching an interactive mortgage simulator
Redesign and Webflow development of the Dubai site, enhancing user experience and visual design
User research and testing using heatmaps, session recordings, and behavioral data
UX/UI & Digital Content Designer
Cross-team collaboration to align UX/UI with business KPIs and user needs
Content strategy development, planning, and creation
User-centered design for landing pages, layouts, and UI components (Figma, Unbounce)
Prototypes and wireframes to optimize user journeys
Data insights and analysis to drive design decisions
Brand Marketing Manager
Responsible for enhancing brand visibility and reputation through strategic content creation and marketing initiatives
High-quality content and creative assets for campaigns, social media, and digital marketing initiatives
Email campaigns & landing pages design and optimization
Benchmarking to analyze competitors and identify opportunities
Graphic & Motion Designer
SM content & motion graphics to boost user engagement
Scripts, video recording, editing & postproduction
Blog & newsletter content
Graphic Designer
Sales Advisor
Sales Advisor
Customer Service
Receptionist
Junior Graphic Designer