This is a multidisciplinary designer specializing in UX/UI & Product
Hey! I'm Cristina, a multidisciplinar digital designer from the small island of Tenerife, but based in the big city of Madrid.
Experienced in branding, UX/UI and digital marketing primarily in start-up environments, I began my career as a graphic designer. Over time, I realized that my passion lies in solving real user problems and creating intuitive, accessible experiences that can truly impact people’s lives. — This desire to make technology more inclusive and user-friendly led me to transition into Product Design, where I can combine empathy, creativity, and strategic thinking to craft meaningful, user-centered solutions.
These are the areas and processes I can help you with
As a creative director, I shape the visual identity of a project by defining its overall aesthetic, from color and typography to layout and imagery. This involves conceptualizing ideas, selecting visual elements, and ensuring consistency across all mediums.My role is to translate creative concepts into cohesive, engaging visuals that align with project goals and communicate effectively.
My job here is to develop a strong visual narrative that enhances brand storytelling, improves user experience, and ensures designs are both visually appealing and purposeful, helping projects achieve their objectives.
As a UX/UI designer, I focus on creating intuitive, user-centered digital experiences. This involves researching user needs, designing wireframes and prototypes, and crafting visually appealing interfaces that are easy to navigate. I ensure that every element, from layout to interaction, enhances the user journey while aligning with the project’s goals.
Good UX/UI design improves usability, boosts user engagement, and ultimately leads to more satisfying and effective digital products.
I try to create websites that not only look stunning but also offer a smooth, responsive user experience with seamless animations and interactions. My approach involves carefully considering every element—from typography and spacing to motion and functionality—to ensure everything works harmoniously together. By focusing on custom designs tailored to your brand’s identity, I help your business stand out from the competition.
Using Webflow, I build sites that are structured for easy updates, optimized for all devices, and designed to last. The fast development process allows you to launch your site in a matter of weeks. As I continue to deepen my expertise in Webflow and explore its expanding possibilities, I ensure that the websites I create are well-organized and flexible, allowing for effortless content management and long-term growth.
My work spans across both digital and print media, from marketing materials and social media assets to editorial layouts and promotional design. Each project is approached with a deep understanding of composition, color, typography, and imagery, ensuring that every element works in harmony to deliver a powerful message.
Every piece I craft is designed to be both visually cohesive and aligned with the brand's personality, helping businesses maintain a strong visual presence across various platforms. Through graphic design, I help bring ideas to life in a way that is memorable and meaningful, creating consistent, engaging visuals that support the broader communication goals of any project.
With each project, I aim to identify the interactions that will take the user experience to the next level, ensuring that they are not only visually captivating but also purposeful. I pay close attention to the technical requirements of implementing these interactions, working closely with developers to ensure smooth integration and optimal performance. My understanding of web technologies allows me to design animations that are both feasible and impactful, while continuously expanding my skills in this ever-evolving field.
By blending creative vision with technical considerations, I strive to create motion design that enhances the user experience, improves navigation, and adds a layer of engagement that makes websites more dynamic and memorable.